talkinbio
02 · SEE MEANINGFUL GROUPS
Good segmentation does not label people; it reveals distinct decision contexts.
Around which shared needs does the market divide?
01 · SEE SEPARATELY
Build the need cluster
02 · SEE SEPARATELY
Identify the segment
03 · SEE SEPARATELY
Stress-test the segment
PATTERN
Move from need to the marketing mix.
WITH CLAUDE
Case simulation
READING
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Segmentation